Our Vision
Our approach at First Racing Group is a pioneering blend of entertainment, interactive experiences, and education setting a new standard in the world of motorsport. By combining meticulously curated exhibits, state-of-the-art simulators, and immersive activities, we offer a comprehensive and engaging way to experience the history and excitement of racing.
Our Expertise
First Racing Group’s innovative approach is backed by teams of experts, including former racing drivers, engineers, and racing team principals, ensuring everyone involved in the development of the Entertainment Centers has extensive experience and a deep passion for motorsport.
Together with historical curators, educational program development specialists, technology executives, event management officers, and operations specialists, they ensure a dynamic and comprehensive experience, making the rich history and exciting future of motorsport accessible to everyone.
100%
Adrenaline
Non stop
FUN
231
Formula 1 Speed Record in mph: Valtteri Bottas (2016 Mexican GP).
104
# of Formula 1 Grand Prix Lewis Hamilton Won (as of July 2024).
3362
The distance record in miles for the 24 Hours of Le Mans.
1911
Inaugural running of the Indy 500 (May 30, 1911).
By pioneering new approaches to racing entertainment and education, First Racing Group makes the excitement of motorsport accessible to everyone worldwide. Our unique car collection and memorabilia, combined with innovative attractions and educational programs, inspire both newcomers and seasoned professionals in the racing community.
Inspired by a passionate Founder!
Pascal Cohen: A Racing Visionary
From the onset, the Parisian born Pascal Cohen has been passionate about racing. Inspired by witnessing the Monaco Formula 1 Grand Prix, The 24 Hours le mans and rallies like the Paris-Dakar, he co-founded Laffite System with his school friend Bruno Laffite, in 1998. The duo has been managing racetracks and karting schools with the same vision for over 30 years. Their passion for racecars has been a driving force in the founding of Laffite Automobili, a renowned hypercars manufacturer. Under their leadership, the company has become a symbol of excellence and innovation in the automotive world.
As the CEO of First Racing Group, Pascal is transforming the entertainment and racing sectors worldwide. His dedication to pioneering new approaches to racing entertainment and education makes the excitement of motorsport accessible to enthusiasts around the globe. Pascal Cohen's contributions continue to inspire both newcomers and seasoned professionals in the racing community. Pascal’s leadership and vision have been instrumental in shaping the organization, coordinating and leveraging team expertise to drive success and innovation.
The company is driven by passionated leaders deeply immersed in the racing industry. Their unparalleled expertise and relentless dedication to motorsport excellence ensure every aspect of the operations reflects a profound passion for the race car world
Darren Cox
Prominent figure of the automotive and video gaming industries. Darren is best know for haven been played by Orlando Bloom in the movie Gran Turismo. Darren is leading our Simulator programs and driving innovation strategic growth.
Shirel Cohen
The Entertainment Department Manager, Shirel oversees the dynamic entertainment experiences. Shirel excels in creating captivating and innovative attractions and events that engage and inspire audiences in the company.
Bruno Laffite
As co-founder of Laffite Automobili and former professional racing driver, Bruno brings on the track and real life racing experience to the group.
